Northern Ireland’s premier website for buying and selling used cars needed a makeover. The team at nicarfinder.co.uk were looking for a fresh and functional website – one with a clean design that also featured a precise search function and cutting edge technology. The challenge was to restructure navigation and reduce any unnecessary clutter while including value-added tools and helpful advice for users. It was also important to consolidate the branding of nicarfinder and assimilate it with its sister products – a newspaper supplement, magazine and mobile app.
GCD Technologies began work on redesigning the new nicarfinder site in late 2011. We proposed a solution that would enhance the user interface and allow customers to quickly and easily find the information they need. Our focus was on the user experience – on increasing site speed, streamlining site navigation, and chiefly making buying and selling cars as easy as possible.
One of the key objectives of the new site was to boost the power of the search function. Users can now select multiple makes and models – a benefit that we haven’t come across on any other used car website. An enhanced refine feature allows users to amend their searches “live” without having to refresh the screen.
The selling process has also been streamlined. We incorporated an intelligent feature that automatically populates vehicle details – such as engine size, year and colour – based on the car’s registration plate. Combined with the intuitive new listing process, this allows for quick and easy advertising.
The redesigned nicarfinder strongly reflects the site’s brand. It incorporates clever new features that differentiates it from competitor sites, but offers an uncluttered design and a streamlined user experience as well. The result is a visually impressive, feature-rich website that will reinforce nicarfinder‘s position as Northern Ireland’s number one used car site.
GCD's ability to handle both design and development for a large scale project like nicarfinder, and their commitment to excellence, allowed us to successfully relaunch one of our most important products into the Northern Ireland car market.